Red Spiral Hand

Web Development, Design, Marketing & SEO

You are in your own information “filter bubble”

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The past 13 or so years, I have really noticed this kind of filtering unfolding.  It’s made my job as a search engine optimization expert very difficult as Google and other engines now customize the search results being served up for each person based upon previous searches and what they click on.  This filtering is happening on FaceBook, Youtube & even Netflix.

Here’s a great TedTalks video with Eli Pariser presenting. Eli does a great job explaining the filter bubble phenomenon and why we need to be concerned about it.

SEO Definitions: Clickbait

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click·bait
ˈklikbāt/
nouninformal
noun: clickbait; noun: click bait

(on the Internet) content, especially that of a sensational or provocative nature, whose main purpose is to attract attention and draw visitors to a particular web page.
“these recent reports of the show’s imminent demise are hyperbolic clickbait”

Using sensational, clickbait-type headlines for webpages or ads is not effective for SEO.  Instead, use concise, to-the-point headlines that do a good job conveying to the reader exactly what to expect when they click over to read the material.

clickbait-ads

 

Mobile-friendly websites now rank higher on Google!

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Searches made via mobile devices now surpass those made from desktop computers.
Searches made via mobile devices now surpass those made from desktop computers.

It’s official, Google has changed it’s ranking algorithms to favor websites  that meet the mobile-friendly guidelines they’ve laid out.  As of yesterday, April 21st, you should be noticing a shift in your website rankings for all key phrases…a great boost if your site is mobile compliant.  If your website is not mobile-friendly you are going to see your rankings start to sink.

Happily, I am seeing a nice boost for all client websites since I’ve been building them using 100% mobile compliant technology for several years.

You can check to see if your website is mobile-friendly here:  https://www.google.com/webmasters/tools/mobile-friendly/

If your website does not pass the test and your business depends on customers finding you online now is the time to switch your website to a mobile friendly framework!

Need help making the switch to a mobile-friendly website with a built in content management system?

Contact Me

More Articles On This Subject:
Forbes Magazine
WebPro News
Search Engine Land