Red Spiral Hand

Web Development, Design, Marketing & SEO

You are in your own information “filter bubble”

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The past 13 or so years, I have really noticed this kind of filtering unfolding.  It’s made my job as a search engine optimization expert very difficult as Google and other engines now customize the search results being served up for each person based upon previous searches and what they click on.  This filtering is happening on FaceBook, Youtube & even Netflix.

Here’s a great TedTalks video with Eli Pariser presenting. Eli does a great job explaining the filter bubble phenomenon and why we need to be concerned about it.

SEO Definitions: Clickbait

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click·bait
ˈklikbāt/
nouninformal
noun: clickbait; noun: click bait

(on the Internet) content, especially that of a sensational or provocative nature, whose main purpose is to attract attention and draw visitors to a particular web page.
“these recent reports of the show’s imminent demise are hyperbolic clickbait”

Using sensational, clickbait-type headlines for webpages or ads is not effective for SEO.  Instead, use concise, to-the-point headlines that do a good job conveying to the reader exactly what to expect when they click over to read the material.

clickbait-ads